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Warnings from America and the Web – Naomi Klein and Aleks Krotoski sound the alarm

January 25th, 2010

Would you turn the clock back? To a more simple, one-way age without the Internet? Not many hands showing there…
For all its faults, catalogued by Aleks Krotoski in her illuminating Observer article this week, the Internet has become the defining cultural force, with a power dwarfing the traditional means of communication.
Aleks, whose long-term research into [...]

Will social media have a real impact on the 2010 UK election?

January 15th, 2010

For my first post in 2010, I thought I would look at a major event that is looming on the horizon, in which social media could play a major part, or simply be a missed opportunity.
This year’s UK election will soon be the main talking point for our collective media, whether offline or online, but [...]

How small businesses can profit from online marketing

December 15th, 2009

Julie Stanford is a mover and shaker in the Brighton business community (as well as publisher of the Essential Business Guide) and I was very pleased to sit in on her weekly RadioReverb show “Business as Usual”, along with Jeremy Spiller from White Hat Media. We chewed over the best ways for small businesses to [...]

Three years in social media/PR - where next?

September 11th, 2009

This week marks the third anniversary of the launch of Liberate Media’s blog, which naturally got me thinking and reminiscing about the launch of our company and how the environment around PR, social media, and everything in-between, has changed over the years.
Casting my mind back to 2006, I know it’s really not that long ago [...]

Five on Friday - five fabulous web 2.0 tools and sites of the week (01-05-09)

May 1st, 2009

Hi all, here are my five favorite web 2.0 tools and sites of the week.
1. First off today we have a Google product - Google News Time Line. The timeline organises search results chronologically. It allows users to view news and other data sources in a browsable, graphical timeline.
2. URL Zoom is a service that [...]

“Liberate Media has an in-depth understanding of the online marketing industry and the implications of the latest developments in social media. The team is able to challenge our assumptions and ideas with authority, leading to better strategic thinking about our communications.

“To work well with a PR agency you need to be able to trust them. I trust Liberate Media to tell me how it is, to challenge me, to understand my industry and most importantly, to get the job done.”



Antony Mayfield, head of content and media, iCrossing