Search Results
How iPhone 4.0 opened Apple’s walled garden of communications
July 20th, 2010
If nothing else, the antenna problem on the iPhone 4.0 has prodded Apple into a more open, web-embracing approach to its communications strategies.
It’s still about controlling the messages but a multi-way conversation has been started – and that means letting go of the command structure. Apple has, rightly or wrongly, been seen as anti-web and [...]
July 1st, 2010
Liberate Media case study: 10 years of Broadband
Results:
Engagement with broadband community via campaign hub, Twitter and purpose-built content
Media coverage of campaign launch and results
iBAHN positioned in line with 10th anniversary of Broadband in UK, the debates surrounding the Digital Economy Bill, and proposed tax to fund Broadband.
[...]
A new chapter for Liberate Media
June 21st, 2010
As you may have seen, I recently completed a deal to acquire the remaining shares in Liberate Media from my former business partner.
Since starting the company back in 2006, we’ve focused on integrating more traditional PR methods with social media strategies and approaches. It’s been a very successful time, and we’ve enjoyed living in a [...]
April 14th, 2010
Liberate Media case study: MOOFU
Services launch campaign and building a brand
Result: Direct sales leads delivered via BBC, international, trade and education coverage online and offline. 30% per cent increase in traffic to the client’s website, and MOOFU positioned as innovative and trusted brand.
Client quote: Nick Palfrey, MD MOOFU: “As a young [...]
Social media agency debate: transparency
April 9th, 2010
If you want a good debate, talk about social media agencies and their skills/approach or lack thereof, you will always get some excitable and passionate responses.
I was involved in one such debate recently, sparked by an excellent post from Claire Stokoe (@killer_bunnie) called ‘10 ways digital agencies f*** up social media’. You can imagine the [...]
Quarterly review of weekly social media sites and tools
April 7th, 2010
With over 3 months of the year gone already, I have revisited the Weekly Social Media sites, tools and posts round-up to offer a full rundown of the 65 social media tools that I’ve recommended in 2010, so far. Just in case you missed any!
1. BannerSnack is a fantasic tool that lets you create Flash [...]
Weekly Social Media sites, tools and posts round-up (01-04-2010)
April 1st, 2010
Welcome to another instalment of the ‘Weekly Social Media sites, tools and posts round-up’.
1. First off today we have Wufoo a HTML simple form creation builder. Wufoo has a free option that includes: 1 User, 3 Forms, 3 Reports, 10 Fields, 100 Entries / Month and a number of paid for plans for bigger sites. [...]
Are you the social media knowledge gatekeeper?
March 25th, 2010
We all know every PR agency has a social media section, or at least mention, on its website, even if that only relates to the Twitter account, but to what level are PRs really utilising social media?
I recently came across Michelle Hinson and Don Wright’s paper on ‘The use of social media among PR professionals‘ [...]
Tamar Political Search Index campaign
March 22nd, 2010
Tamar Political Search Index campaign
Result: broadcast, national, trade and political coverage online and offline. Tamar positioned as Internet experts on 2 x five minute interviews on Sky news and research used as part of BBC’s election campaign coverage.
Client quote: Tanya Goodin, CEO Tamar: “Liberate Media is the most proactive PR team I’ve ever worked [...]
Has the PR industry reinvented itself post recession?
March 12th, 2010
In September 2008, on the day that the European Commission officially announced that the UK would fall into recession, I wrote a blog post entitled “The role of PR within a recession” offering some predictions on what I thought this would mean for the PR industry. The post sparked a fair amount of debate, and [...]